Packaging Dive reported the development on 2026-09-14. The retailer also had a hard time moving the needle on PCR use, but made some progress with lightweighting and refill efforts, per its 2026 sustainability and governance report.
The report places the news in a wider commercial context. Target now aims to make all of its owned brand packaging recyclable by 2035. The retailer noted the updated packaging goal in its 2026 sustainability and governance report posted last week. Target previously sought to make all of its own brand packaging recyclable, compostable or reusable by 2025, ultimately meeting that threshold for just 41% of packaging.
For the food sector, the practical implications extend beyond the immediate announcement. The company launched its Target Forward sustainability strategy in 2021. The retailer flagged late last year that it was rethinking its packaging goals and anticipated missing certain 2025 sustainability targets.
Attention now turns to how companies, customers and regulators respond. *Target’s 2026 report covers fiscal year 2025, the period between Feb. 2, 2025, and Jan. 31, 2026. Target had aimed to reduce the total virgin plastic used annually in its owned brand packaging by 20% from a 2020 baseline. As of 2025, there was just a 3% reduction.
Packaging Dive
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