Better together: Hershey’s combined sweets and snacks business pays off for retailers, consumers

Food Dive reported the development on 2026-06-18. The merging of the company’s sweet, salty and protein brands under one umbrella called “One Hershey” allows the Reese’s maker to boost sales and help stores plan for big events.

The report places the news in a wider commercial context. Just three months after combining its three business divisions into one, snacking giant Hershey is already reaping the benefits. Hershey announced in March that it was merging its sweet, salty and protein brands under one umbrella to improve its relationship with consumers and retailers.

For the food sector, the practical implications extend beyond the immediate announcement. It wasn’t all that long ago that such a move wouldn’t have been necessary. While Hershey is best known for sweet offerings such as Reese’s and Twizzlers, the Pennsylvania-based company has been building a snacking powerhouse through acquisitions.

Attention now turns to how companies, customers and regulators respond. Food Dive sat down with Tiffany Menyhart, Hershey’s chief customer officer, at the Sweets & Snacks Expo in Las Vegas in May to talk about One Hershey, product reformulation and the company’s efforts to remove artificial colors from its offerings. This interview has been edited for brevity and clarity.