Food Dive reported the development on 2026-06-25. Current offerings aren't doing enough to convince a large cohort of consumers that the price is “worth it,” according to a Deloitte analysis.
The report places the news in a wider commercial context. Declining alcohol consumption has been attributed to health and wellness, changing socialization trends among younger consumers and even GLP-1 medications for weight loss. But a new report from Deloitte suggests another reason for the dip: Drinks are no longer worth the expensive price tag. Value-seeking consumers, which make up nearly 4 in 10 shoppers, are cutting their at-home alcohol spending by.
For the food sector, the practical implications extend beyond the immediate announcement. “Value seekers” exist across income groups — nearly 25% of households with income exceeding $200,0000 fit this description — Deloitte said. This cohort is looking for bang for their buck with quality options at a fair price. Though inflation has moderated, consumers haven’t been able to shake the price sensitivity they felt at its peak in 2022, and Deloitte said this.
Attention now turns to how companies, customers and regulators respond. Three-quarters of alcohol executives surveyed by Deloitte say growing consumer demand for more value is a trend that will persist for the long term. Alcohol giants including Molson Coors are betting big on their value portfolio for more affordable options.
Food Dive
https://www.fooddive.com/news/alcohol-value-consumer-trends-prices/823750/This report is prepared from the public source listed above for news and industry-information purposes. Original research, text, trademarks and images remain with their authors and rights holders; open material is used under the licence identified by its source. Rights holders may contact rights@asiafoodtimes.com with evidence of ownership, and verified concerns will be corrected or removed promptly. This article is not investment, legal, medical or nutrition advice.
