Former Red Bull exec tapped to lead turnaround at Zevia

Food Dive reported the development on 2026-06-16. The better-for-you beverage company said Alexandre Ruberti will replace Amy Taylor, who resigned to run a National Women’s Soccer League team, as president and CEO.

The report places the news in a wider commercial context. Zevia appointed Alexandre Ruberti as president and CEO of the better-for-you beverage company. He replaces Amy Taylor, who resigned to lead the National Women’s Soccer League’s Angel City Football Club. Ruberti, who joined the Zevia board of directors in August 2024, has more than 25 years of experience in consumer-packaged goods, primarily within the beverage industry.

For the food sector, the practical implications extend beyond the immediate announcement. Taylor will continue to serve as a member of Zevia's board and work with Ruberti through Aug. 7 to “facilitate a seamless transition.”. An executive change at Zevia could be just what the struggling beverage maker needs to add some fizz back to flat sales, especially as PepsiCo, Coca-Cola and other soda upstarts launch competing healthier offerings.

Attention now turns to how companies, customers and regulators respond. The California-based beverage maker went public in 2021 at $14 a share and today trades for about $1.30. Sales were around $161 million in 2025, down slightly from 2022, its first full year as a public company. Still, Zevia's stevia-sweetened sodas remain a major player in the healthy beverage space as consumers look to cut back on sugar and more closely watch what they eat and drink.