Packaging Dive reported the development on 2026-06-30. The Listerine and Zyrtec parent company detailed substrate transitions in its sustainability report. New tools are moving sustainability from an afterthought to an upstream design capability, according to a Kenvue packaging leader.
The report places the news in a wider commercial context. The parent company of health and beauty brands including Aveeno, Band-Aid, Benadryl, Neutrogena and Tylenol reports that it surpassed a 2025 plastic reduction goal and is on its way to achieving other sustainability targets pegged to 2030. But Kenvue also missed another 2025 packaging sustainability goal.
For the food sector, the practical implications extend beyond the immediate announcement. But Kenvue missed its target of making all packaging recyclable or refillable by 2025, having achieved 67.1% last year. That’s been steadily declining, having fallen from 69% in 2024 and 71.4% in 2023. Kenvue’s new commitment is for 95% by 2030.
Attention now turns to how companies, customers and regulators respond. The Listerine portfolio represents Kenvue's largest plastic footprint. The bottles in some regions already were made with 50% postconsumer recycled content, but further reducing virgin plastic use was a priority, the report says.
Packaging Dive
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