Food Dive reported the development on 2026-06-29. The spicy rolled tortilla chip brand popular among children will phase out synthetic dyes and the preservative TBHQ by the end of the year.
The report places the news in a wider commercial context. Takis, the bright and spicy snack chip popular among children, said it would remove artificial colors and the petroleum-based ingredient TBHQ by the end of this year. Owner Grupo Bimbo said the change will impact Takis' most popular products, including Takis Fuego and bright blue-colored Takis Blue Heat.
For the food sector, the practical implications extend beyond the immediate announcement. "Moving to no artificial colors added and no TBHQ represents an important milestone for the brand," Sandra Kirkpatrick, senior director of marketing at Grupo Bimbo's snacking arm Barcel USA, said in a statement. "It reflects our commitment to meeting the evolving expectations of today's consumers while continuing to deliver the intensity Takis is known for.".
Attention now turns to how companies, customers and regulators respond. Takis is going a step further by removing TBHQ, a synthetic preservative used to prevent processed snacks from going stale. While TBHQ has been declared safe by U.S. and European regulators, some groups have expressed concerns that the ingredient could cause DNA damage or weaken immune systems if consumed in large quantities.
Food Dive
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