Food Dive reported the development on 2026-03-17. The food manufacturer is bringing back and expanding the regional brand, which disappeared from shelves after its previous owner went out of business.
The report places the news in a wider commercial context. General Mills is relaunching and expanding regional taco shell and seasoning brand La Tiara, which the food giant purchased last year after its previous owner went out of business. La Tiara, which originated in the Kansas City, Missouri, area, will be sold nationwide for the first time by General Mills. The products will be available starting in April and will be sold exclusively at Walmart.
For the food sector, the practical implications extend beyond the immediate announcement. General Mills purchased La Tiara and its manufacturing facility from prior owner Gladstone Food Products last May in a deal worth $10 million, according to local news reports.
Attention now turns to how companies, customers and regulators respond. La Tiara, known for its thin and crispy taco shells, has cultivated a dedicated group of regional superfans who have petitioned to bring the brand back to stores following Gladstone's bankruptcy. The purchase deepens General Mills' presence in tortilla shells and taco kits, where it is already a significant player. The food giant also owns the Old El Paso brand.
Food Dive
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