Food Dive reported the development on 2026-03-19. A new line set to be released in June comes as more consumers use the CPG giant’s soups as an ingredient in home meals.
The report places the news in a wider commercial context. The Campbell’s name is best known for soups, but the company is hoping the iconic brand will soon be synonymous with sauces, too. The Campbell’s Company is launching a line of sauces this June that, similar to its soups, are packaged in cans and adorned with Campbell's signature red and white lettering.
For the food sector, the practical implications extend beyond the immediate announcement. Consumers have long been using Campbell's soups, such as cream of mushroom or cream of chicken, as an ingredient in the dishes they make at home, according to Risa Cretella, president of Campbell’s meals and beverages division.
Attention now turns to how companies, customers and regulators respond. At-home cooking, which surged during the pandemic, remains an attractive option for cash-strapped consumers looking to save money. A Wakefield Research survey conducted with HelloFresh found 93% of Americans expect to cook either as much as last year or more in the next 12 months.
Food Dive
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