FreshDirect returns to former East Coast markets

Nearly three years after exiting several counties in Pennsylvania and Delaware, the online grocer is resuming services in those areas.

FreshDirect returns to former East Coast markets
Permission granted by FreshDirect · Source: Grocery Dive

Grocery Dive reported the development on 2025-05-06. Nearly three years after exiting several counties in Pennsylvania and Delaware, the online grocer is resuming services in those areas.

The report places the news in a wider commercial context. FreshDirect is resuming service in Pennsylvania and will do the same in Delaware, nearly three years after it pared back its operations. The grocery delivery company confirmed it relaunched services in five Pennsylvania counties — Bucks, Chester, Delaware, Montgomery and Philadelphia — on Monday. In approximately two weeks, it will also reenter New Castle County in Delaware.

For the food sector, the practical implications extend beyond the immediate announcement. The decision to resume delivery in these select areas was based on customer feedback, an assessment of operations improvements and “strong demand for our return,” Lauren Jangl, the spokesperson, said in an email.

Attention now turns to how companies, customers and regulators respond. FreshDirect also ended services in Washington, D.C., that summer, and the company said Monday that it does not plan to re-enter the region or move into new segments. These market exits occurred while FreshDirect was still owned by Ahold Delhaize.

Original source

Grocery Dive

https://www.grocerydive.com/news/fresh-direct-resumes-operations-east-coast-markets-pennsylvania-delaware/747248/

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