Food Dive reported the development on 2026-02-13. The Lactalis-owned brand is the latest to jump into the protein craze, while Heineken expands nonalcoholic innovation.
The report places the news in a wider commercial context. Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes. Kraft Natural Cheese is embracing the protein craze.
For the food sector, the practical implications extend beyond the immediate announcement. The brand, which was purchased by Parmalat maker Lactalis USA in 2020 from Kraft Heinz, is rolling out Kraft Natural Cheese Protein Cheese Sticks. The portable offering is designed to meet growing consumer demand for convenient, protein-enhanced snack options.
Attention now turns to how companies, customers and regulators respond. “Today’s consumers want snacks that work as hard as they do, in an approachable format that’s easy for them to incorporate into their daily routines,” Amanda Vaal, director of brand marketing at Lactalis Heritage Dairy, a division of Lactalis USA, said in a statement.
Food Dive
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